Image: Shrek

CASE STUDY: Engaged & Creative Workplace Culture – Inside DreamWorks Animation

In an industry that relies on originality of ideas to become successful and build a strong audience; as well as competing against a firm spearheaded by business innovator and mastermind Steve Jobs (Pixar); it’s no surprise that DreamWorks Animation Studios utilize a number of interesting and unorthodox tactics to engage its workforce, fostering an greater level of intriguing creativity.

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