Image: Gamification

Strategies for Making Gamification a Long-Term Engagement Engine

Guest post by Zach Watson at TechnologyAdvice

Foursquare was one of the first juggernauts of gamification, and also one of the industry’s cautionary tales. While the check-in based platform ignited a social media revolution of sorts by using gamification to encourage users to share their location online, the service struggled to maintain engagement through just leaderboards and badges.

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