What’s in a Woo

To “woo” is a sentiment as old the ages. Originally used to describe chatting up the opposite gender, it appeared as a sharp play-on-words making fun of mispronouncing “woe” as “woo” in Romeo and Juliet. Somewhere along the lines of history, “woo” has become a celebration, and appears in diverse settings in popular culture. From Blur to Homer Simpson to How I Met Your Mother, the “Woo” has become a cultural zeitgeist and is almost synonymous with excited white girls in their twenties. On WooBoard, the word “Woo” symbolises thanks or praise or the celebration of a win. When you send a Woo you are publicly recognizing one of your colleagues for their efforts.

It all starts with people feeling valued

We all want to be recognised for doing a good job, it’s a fundamental to being human. When we receive praise for our efforts, it reinforces the fact that other people care about us and our contribution to the team. This makes us feel good about ourselves, as well as those around us. When authentic praise is exchanged consistently between employees it builds a positive and enjoyable team environment, and engages and motivates your employees to be more productive in the workplace.

The Cost of Doing Nothing about Employee Engagement

You can do nothing about engagement. This can seem like a minor cost saving on the bottom line. However, choosing to avoid the simple implementation cost of an employee engagement program can cause the costs in employee turnover rates to blowout. The first six months in a new employee’s time is crucial, with 90% of newly recruited employees making the decision whether to stay in an organisation within this period. According to the Gallup report, only 24% of employees in Australian workplaces are engaged, whilst 16% are actively disengaged. This costs the Australian economy $54.8 billion annually.

The Simple Answer is in Company Culture

Your internal brand, and how you implement it, is key in recruiting and retaining effective employees. Bersin found that companies with effective recognition programs had 31% lower voluntary turnover, and that engaged employees are 87% less likely to leave their jobs. Conversely, 55% of employees stated they would leave their company to join a company with a strong culture of recognizing their staff.

Companies don’t give enough recognition

The majority of managers do not consistently recognize their employees when they do great work. And while 90% of business leaders think that a recognition strategy will improve business success, only 14% of organizations provide managers with the necessary tools for recognition. Additionally, 67% of employees rate recognition as the top motivator for performance.

How WooBoard can help

The recognition game is changing. WooBoard is an innovative solution built for today’s workforce. It’s a fun, simple and lightweight solution that drives meaningful recognition and increases engagement.

“Making engagement happen will be the single most important business challenge of the next decade and the focal point of the war for talent”

Aon Hewitt

Trends in Global Employee Engagement (2014)


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