Proven Employee Engagement Strategies – Southwest, Google & Virgin Air

It is crucial in the modern workplace that management maintains an engaged and productive business culture. With industries and markets being constantly competitive, developing unique strategies is the ultimate key to company success.

Below are a few proven strategies from 3 of the most successful companies in the world – Southwest, Google and Virgin; researched from Jullien Gordon:


Flexible Job Descriptions

Southwest: “We have successfully negotiated flexible job descriptions in all of our union contracts… Every job description ends with this statement: Whatever it takes to get the plane out”

Flexible job descriptions can entitle the individual employee to a number of perks and can be either relative to time itself such as when to start and finish, or it can refer the actual job the employee is required to carry out on a regular basis. A great example of this would be in marketing firms; where individuals are often given the job of advertising concepts; developing new, appealing products and travelling out of the office for P2P meetings and pitching the new product to promising clientele.

Culture Committees

Southwest: “Employees are encouraged to be themselves at work and to openly recognize major events in the lives of employees and their families Each individual station has a Culture Committee to maintain and strengthen Southwest’s culture and to plan social and charitable events.”

I’ve written before on the power of developing a warm and welcoming business culture and the internal and external benefits it can generate for a company. By involving itself within a community; employees can gain greater satisfaction from their job; form greater friendships and bonds with colleagues and managers, as well as being looked up to as a role-model for the wider community.


Tuition Reimbursement

Google: We’ll help you pursue further education that’s relevant to what you do. You must receive grades of “B” or better. Why a “B” or better? Because we said so. Tuition reimbursement is $12,000 per calendar year.

20-Percent Time

Google: We offer our engineers “20-percent time” so that they’re free to work on what they’re really passionate about. Google Suggest, AdSense for Content and Orkut are among the many products of this perk. 


Employees First

“Convention dictates that a company looks after its shareholders first, its customers next, and last of all worries about its employees. Virgin does the opposite.” – Sir Richard Branson 


Each of these strategies are unique yet universal in the fact they have a common goal to promote employee retention and ultimately motivate individual staff to work to the best of their ability. WooBoard is an employee recognition platform that boosts communication and interactions within the workplace by ‘gamifying’ business values and culture.


Align values, engage and motivate with WooBoard; an employee recognition platform that encourages happier, more productive workplaces.

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